BRAND BY BRANDY

Brandy Cerne

Give customers a reason to buy

Resonant branding for early-stage, consumer products

IT’S A CROWDED MARKET OUT THERE

Do you want to build a commodity or a beloved brand?

You’re under intense growth goals and timelines. To reach them, it’s important to remember customer decisions are rational AND emotional.

Brand Resonance is the grease to accelerate your customer acquisition flywheel so customers:
-> sign up
-> stick around
-> refer others

Hubspot's growth flywheel

Services

A brand toolkit can have various components, but it’ll give you the building blocks to feel confident and organized to:

  • Redo your website

  • Create content

  • Write marketing materials

  • Make day-to-day decisions

Startups move quickly, but this is one way to implement direction and control — that’s still flexible for your growth to come.

  • Clearly express what your product is all about so your customers immediately “get it”. Can include:

    • Value proposition

    • Positioning

    • Differentiated value

  • Stand out from your competitors and make writing brand copy easier than ever with:

    • Tone of voice

    • Product naming

    • Style guide

    • Copy bank

  • Not sure what to post on social media, your newsletter, or other channels?

    • Determine brand philosophies and content pillars so you have clear buckets of what to talk about

    • Narrow down which organic content channels to focus on based on ROI (and which aren’t worth the squeeze right now)

  • Determine best personal branding approach for the founder, based on:

    • Business’ brand

    • Founder’s story

    • Founder’s preferences

Building resonant brands

MORE BACKGROUND

LET’S WORK TOGETHER 🤗

I bring an in-house, scrappy approach and recommend what you’ll actually use in your day-to-day marketing

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